H&M UK Shop OnlineWritten on July 14, 2010 at 9:36 am
The H&M UK Shop Online website has a strong focus on beautiful high impact photography, in fact in our opinion stronger than many of the H&M UK Shop Online nearest competitors, and with an easy to navigate interface is an online fashion shopping pleasure.
The screen design for the H&M UK Shop Online is subtle and subdued so not to distract from the importance of the photography and the muted monotone use of grey in the online shop help exaggerate the rich red H&M UK brand on the page.
The H&M UK Shop Online main navigation is driven by the consumer profile and promotional offerings with a left drop down menu list and hot link areas on main photography to overlay windows for product description and purchase. The H&M UK Shop Online product page has the usual description items but H&M has the nice touch of garment composition and wash instructions.
The H&M UK Shop Online landing screen makes strong use of vignette photography against soft graduated background whilst managing to support subtle but still attractive products and promotional teasers in the layout. The homepage continues the use of high impact photography and large thumbnails that loop alternate over a timeframe and on entry to keep the H&M UK shop online browser refreshed and engaged. There is a high volume of beautifully designed screens on the H&M UK shop online that continue the leverage on the strong high impact photography whilst the clothing in the compositions is still clickable to the product screen and purchase. This design approach for the H&M UK shop online is a far more interesting way of showing products than just a grid of products.
The latest collection for H&M UK shop online leads in with a tight crop of sample materials used in clothing range and elegantly presents a photo postcards notice board that leads to each of the product and purchase screens. The capture general interest for the H&M UK shop online customer there is a Style Guide that has a magazine editorial feel to the design and information. Again there are clickable products in the compositions that lead to product spreads and purchase screens on the H&M UK shop online.
TV Live footage is cleverly chopped together to show off category collection clothing on the for H&M UK shop online giving extended viewing times to the website. The H&M UK shop online has an interactive studio where the viewer can select a model, dress them up, add accessories and even change the models face to explore different clothing combination looks. The photography is beautifully executed to match the model from a consistent camera perspective. Continuing on from the TV screen there is a library of video footage on various topics to create a micro YouTube screen on the H&M UK shop online. Topics cover many aspects of fashion from ‘Why Denim’ to ‘Beauty Tips’.
For the sales promotions the use of the H&M UK shop online red is stepped up to better reflect the design language used in traditional direct mail. On the H&M UK shop online there is also plenty of functional screens such as a map to locate your nearest store and a social networks screens that house all social feeds in a clean summary with outgoing links.
The company screens are a balance between information provision and the H&M UK shop online brand. The H&M UK shop online corporate screens are far more functional and house its own sub navigation with a less photographic focus. There are some nice functional elements on the H&M UK shop online that would find some of the online leading brands such as the wish list basket where you can add as many items from the H&M UK shop online and selectively add to the shopping basket at the consumer convenience.
The h&m uk shop online has an exceptional vast range of online products and still manages to keep the interface and navigation simple enough to make it feel manageable without scaring or confusing the consumer. What’s so good about the H&M UK shop online is that you can update your casual wardrobe in an easy-to-navigate and beautiful online environment.
Tags: attractive products, compositions, consumer profile, design approach, drop down menu, garment, H&M UK Shop Online, high impact, hot link, impact photography, leverage, link areas, menu list, offerings, online fashion, product description, spring collection, teasers, timeframe, vignette photography